Fix your B2B YouTube channel in 40 mins

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▶ Connect with YouTube Strategist Lee Glynn

LinkedIn: https://www.linkedin.com/in/leerglynn/
Website: https://www.quarrylakecontent.com

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How B2B Companies Can Use YouTube to Actually Win Clients

In this episode of The Crowded Market, we sit down with YouTube strategist Lee Glynn to break down how B2B companies can turn YouTube into a genuine lead-generation tool instead of a dumping ground for webinars and corporate videos.

Most business YouTube channels fail because they treat the platform like a folder – inconsistent thumbnails, no story, no value and no clear messaging. Lee explains the practical steps B2B brands can take to optimise their storefront, position their content around real problems, and create videos that convert viewers into enquiries.

You’ll learn the exact process Lee uses when auditing business channels, including why thumbnails drive trust, how YouTube SEO *actually* works, how chapters can multiply your reach, and why retention depends entirely on whether your video delivers on the promise of the title.

If you want YouTube to start generating real leads, this episode gives you the strategy, the structure and the practical actions to make it happen.

In this episode, you will learn:

• Why most B2B YouTube channels never get views
• The one overnight fix that immediately increases trust and conversions
• How to structure thumbnails, titles and descriptions for business audiences
• How YouTube SEO really works for B2B brands
• Why long webinars rarely perform and how to repurpose them properly
• How to build a series that attracts a return audience
• The two metrics that actually matter for B2B YouTube growth
• How to position your content around problems rather than features
• Why quality production impacts perception and sales
• How B2B companies can track, measure and improve conversions on YouTube

Chapters

0:00 – Intro
0:40 – Why B2B companies overlook YouTube
1:49 – What Lee actually does as a YouTube strategist
2:22 – The overnight fix that improves any business channel
3:20 – Why your YouTube storefront (homepage) matters
4:02 – Why brands are consistent everywhere except YouTube
4:44 – The problem with dumping webinars on YouTube
5:05 – Breaking down the anatomy of a high-performing YouTube video
5:34 – The truth about YouTube SEO
7:12 – Using chapters for multiple search opportunities
8:06 – How to optimise titles, descriptions and tags
9:08 – Why content quality and delivery impact search and conversion
10:10 – How businesses mistakenly use YouTube
11:15 – Why case studies rarely convert (and how to fix them)
12:21 – Why you should film a podcast instead of a webinar
13:11 – Creating content that builds trust and conversions
15:02 – Solution-based vs problem-based content
17:48 – How to create series-based content that doesn’t confuse your audience
19:15 – How to build a value-led platform that audiences return to
20:22 – Why niching down matters for B2B content
22:01 – Why businesses are scared of giving too much away
23:29 – How to retain viewership with strong value hooks
26:23 – Why B2B KPIs are different to creator KPIs
27:11 – The only two metrics that matter for B2B YouTube success
28:12 – Why quality matters: sound, camera, environment and visual trust
31:11 – How your setup affects perception and conversion
32:43 – How to get more mileage from long-form content
34:25 – Shorts vs long-form: what actually drives conversions
36:01 – YouTube as the new TV for business audiences
37:10 – Why longer videos can outperform shorter ones
37:23 – Final advice for B2B marketers
38:02 – Closing thoughts

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Thinking of launching a B2B podcast?

LRB builds podcasts and content ecosystems designed for business results: authority, inbound leads and a consistent flow of repurposable content.
From one-off episodes to full year-round production, we help you create a show your market wants to watch and your sales team can use.

Learn more here:
[https://www.lrb-media.co.uk/podcasts-for-b2b/](https://www.lrb-media.co.uk/podcasts-for-b2b/)

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