Muscily - Consumer Pulse And Music Programming

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Since its introduction in India in the 1920s, the radio has been an integral part of our home, serving as the primary source of entertainment and communication. Being a part of every household radio is one of the best platforms for marketers and advertisers in India. Indira Rangarajan, Radio Mirchi's National Content Director for Digital, will discuss the following radio and music-related topics.
• Steps to launch your own station
• Licensing
• Brand development
• Radio advertising
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